Category

Money & Pricing

Pricing is where most producers quietly sabotage themselves — charging $10 for work that took years to get good at, or $500 with no track record to back it. This category is the money desk: how to price leases and exclusives, tiering that ladders buyers upward, when to discount and when discounting destroys your brand, and the revenue math behind a catalog that pays every month instead of once a year.